The Hospital for Sick Children, in Toronto, Canada, is a world leader in children’s healthcare. But like any charity, it can be overlooked during the hectic holiday season. So in an effort to raise donations, we created an online video using the extra footage we captured during the “Better Tomorrows” campaign.
Paired with Coldplay’s “Fix You”, this film paints a picture of all the amazing, inspiring, and sometimes heartbreaking things that happen every day inside the walls of the SickKids Hospital.
They say the 2016 Mazda 3 is as great in the curves as it is at the pumps. So we put one to the test in the best way possible: a car chase.
Dempster's / I've Lunched With Them All
Despite being a Canadian favourite, most people don’t know Dempster’s has been around for over 100 years. That’s a lot of lunches. This commercial is a story about all the different people Dempster’s has lunched with since its creation in 1890.
I've Lunched With Them All
SickKids / Better Tomorrows
// Integrated Campaign
Like most charities, The Hospital for Sick Children can be overlooked during the hectic holiday season. We had to find a way to get people to take time out of their busy, stressful, tiring day to take notice and donate. How? By giving them a massive dose of perspective by showing what a sick child is going through that very same day. For nearly two months we ran an ad a day to remind people what was happening in the hospital right that minute. Shown here is the case study, a reel with 5 of the 45 daily commercials, and 5 print ads.
Silver Cannes Lion Graphite + Wood (White Pencil Category) D&AD Pencils Silver LIA Strategy Campaign of the Year Grand Prix + 4 Gold AtOMiCs One Show Shortlist Clios Finalist Silver + Bronze Marketing Awards Gold + Silver Bessies 3 Gold + Silver CMA Silver ADCC Young AACE, Advertising AACE Campaign of the Year Award 2 One Show Merit Grand Prix + 3 Gold + 1 Silver Shopper Innovation Awards
Features + Publications
CTV / ET Canada / Global News / Fast Company / Applied Arts / Marketing Magazine / Globe & Mail / Strategy Magazine
HSBC / Bamboo City
Predicted to be a key building material in future cities, bamboo will be a powerful force in the economies of tomorrow. To share this insight, HSBC created an installation that transformed 1264 stalks of bamboo into 117 uniquely designed buildings of the future–demonstrating that our cities would be forever changed. And, thanks to a large overhead mirror stretching nearly 20 feet into the air, showing that the world’s economy will soon follow.
Awards + Recognition
2 Merits ADCC Young AACE, Design Young Blood
Listerine / Old Photos
// Print Campaign
Listerine Whitening plus Restoring not only whitens teeth, but also restores tooth enamel.
Tim Hortons / Accordion Cup
// Packaging Design
Tim Hortons take-out cups come in various sizes ranging from size S to XL. Tim Hortons' size small cup is the least-selling cup size in their range. In an effort to decrease their carbon footprint, Tim Hortons will design a special accordion-style cup that holds 2 sizes in 1 cup.
SickKids / Baby Gowns
SickKids Hospital is Canada’s leading centre for children’s health. We wanted to target parents with an impactful message where they were already thinking about their kids, but not expecting a request for donation. In collaboration with Walmart, we planted infant-sized hospital gowns on the racks in the children’s clothing sections. Each gown featured a blue SickKids tag, reminding parents there are kids with much greater worries than their own.
Awards + Recognition
Applied Arts, Young Blood
Young Lions Canada
Young Lions Canada, 2014 Medal:Silver Category:Film Client:David Suzuki Foundation
This television spot is the result of a 48-hour Young Lions competition that I did with fellow art director, Allie Keith. The brief was to encourage people to take the 30 minutes x 30 days outdoor challenge and feel the true health and attitude benefits of spending time outdoors.
Kids Help Phone / Help Kids be Heard
// Digital Campaign
This campaign was the result of a 24-hour Microsoft Competition to raise awareness for Sick Kids Help Phone. The unfortunate truth is that due to the lack of chat counsellors available online, there are still 10,000 children whose cries go unheard every month. With this campaign, we wanted to help their voices be heard.
How it works:
In each banner there are videos showing distressed children who are either crying, yelling, or speaking. The videos are all silent, prompting the viewer to interact with the banner to hear the child’s voice. However, even after raising the volume notch, clicking the sound icon, or swiping to answer the “call”, the viewer still hears nothing.
Grand Marnier / Blend Out Barrel
// Product Display Design
Grand Marnier's Blend Out Campaign is about exploring remarkable combinations, just like Grand Marnier's Cordon Rouge which is made from a blend of Cognac Brandy and distilled bitter orange. To fit with their Blend Out Campaign, we designed an in-store product display that combined the traditional and refined wooden barrel that is used to age brandy, with the edgy and modern artwork including orange stamping.
// Brand Identity
For centuries, the western world has bastardized the Haitian religion of peace, Voodoo. These misconceptions have made it extremely difficult for Haitian artisans to lift themselves out of poverty. We wanted to help the artisans of Haiti by getting their art into world markets. We created a brand identity for the brand, Vodu Nuvo, to reveal the true beauty of Voodoo. It would be the cornerstone in launching an entirely new collection of Haitian art at the most respected retailers in the world.
Selfridges&Co / London, England Hudson's Bay Company / Canada The Shopping Channel / North America
Features + Publications
SickKids / Just Kids
SickKids is Canada’s leading children’s health centre. To help raise donations, we printed a large SickKids logo on a wall, with the word “Sick” made of removable button pins. Passers-by were invited to donate and take a pin from the wall. As donations are made, the word “Sick” faded away.
Tylenol / Valentine's Day
“Not tonight, honey. I have a headache.” The headache is probably the oldest excuse in the book, and the one that gets used the most. But on Valentine’s Day, it’s going to seem an awful lot like “Never Cry Wolf” if you complain of a headache. But restassured, Tylenol® has you covered. So nothing – not even a “headache” will stop the romance today.
Awards + Recognition
Silver Extra Awards
Grand Marnier / Social Hub
// Website Design
Grand Marnier is a congnac-liqueur brand that was founded in 1880. Because of this, the brand is heavily associated with being an old-fashioned gentleman's drink. Grand Marnier wanted to change the perception of their brand to be stylish, trendy and vibrant, reflective of their new roster of soirée cocktails with a revamped website. We designed a website that acted as the Grand Marnier social hub which housed inspiring content like cocktail recipes and soirée-hosting ideas